Music Marketing #2

 

Music Marketing Project

 My group's chosen band name is "Crepitus," meaning loud noise in Latin. Our brand identity includes the representation of real life mental scenarios that people go through. Such as depression, alcoholism, drug addiction, and eating disorders. This relates to our music because our characters use music as an escape and as a way to help them improve mentally. I researched about promotion techniques and execution, and worked on the background of the brand identity. We created a schedule which included the format of how we are going to produce the music video. We plan to create scenes where it represents the true look of all of the scenarios we chose.